Automation Solutions that Serve Your Business

Written by Chuck Rutenberg

February 22, 2023

No matter what industry you’re in, where you’re located, or who you serve, automation solutions have the potential to transform your business. As artificial intelligence grows more sophisticated, the times are ripe for new automation solutions that will help you save money and make money.

Let’s review some of the most powerful use cases for automation solutions:

Automated Marketing

The right marketing tools can increase qualified leads by 400% or even more. It’s no longer necessary for a marketing team to painstakingly write dozens of emails in a month to drive lead generation and foster lifetime value. The right marketing suite can manage email campaigns, cross-platform social media, and even video marketing, all while cutting down on human error.

Automated Bookkeeping and Payroll

Day-to-day bookkeeping and payroll are about sound recordkeeping. Today’s automated bookkeeping systems pull all the relevant data from across your systems. The right automation platform can check expenses in real-time to uncover fraud or even discover opportunities for you to cut costs. Even if you still use an accounting service, automated bookkeeping could drive down billable hours dramatically.

Automated Customer Experience Management

It wasn’t that long ago when good customer care meant having a legion of service representatives. This is a job with a notoriously high turnover rate, where in-depth knowledge of your products and services is never guaranteed. On the other hand, automation solutions can engage in dialogue with your customers and deliver perfect recall. They use every detail of your catalog to personalize individual interactions.

Choosing the Right Automation Solutions for Your Business: Three Considerations

A Clear Vision for What to Automate

Most of today’s automation tools are function-specific. Get insight from your teams within that function to understand the desired benefits of automation. This ensures the solution will resolve pressing issues in your current workflow, leading to enthusiastic adoption by all the key stakeholders.

Integration Across the Technology Stack

Depending on the type of solution you choose, you may have other applications and systems that will need to share data with your new automation suite. Research carefully to ensure complete integration is possible. Otherwise, you may find yourself needing to change the way you use your existing software.

Rigorous Data Security Practices

As automation influences more business practices, data security is crucial. Not only should the software itself use best-in-class security, but all personnel who interact with it must understand security basics. It is far easier for a hacker to use a scam email to access your network rather than attack it directly.

Good automation software is easy to use and starts delivering value quickly. But introducing it can pose technical challenges. A managed IT services provider can help you select the right solutions and implement them in a secure, sensible, cost-effective way. To learn how an experienced managed IT services provider can benefit you, read our eBook.

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